In 24 Hours, the Half-Blood Prince DVD and Blu-Ray has broken records in the UK.
The sixth Potter movie has broken records for the first day DVD and Blu-Ray records, selling an incredible 840,000 units in its first day, 53,000 of which were Blu-Ray. It is also becoming the fastest selling DVD release of the year. Aside from that, the movie is currently the no. 1 downloaded movie in iTunes.
John Stanley, Managing Director, Warner Home Video U.K. today commented, “We’re delighted by the extraordinary first day sales performance of Harry Potter and the Half-Blood Prince.
“By making the biggest movie of the year available on the same day across DVD, Blu-ray, EST and VOD, we are satisfying the needs of today’s consumers and ensuring they see what they want, how, where and when they want it.”
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