Tomy and Warner Brothers consumer products have come together to provide Deathly Hallows merchandise. Tomy, the well-known UK toy company will begin producing figures, games, electronics and role play items for Deathly Hallows. The two companies struck a three-year deal earlier in the year – the agreement covers Britain, Europe, the Middle East and Africa. The British company will now have access to an exclusive back-catalogue, containing style guides and art work for all of the films, including the eagerly anticipated Harry Potter and the Deathly Hallows, Part 1 and Part 11.
“We are pleased to be working with Warner Bros Consumer Products on Harry Potter,” said Robert Mann, Tomy Europe CEO. “This deal reinforces our strategy of expanding our portfolio to appeal to a broader range of kids. With our parent company’s heartland in boys and girls toys, it is a natural progression for Tomy Europe to follow this path – and what better way to do it than with such an iconic licence as Harry Potter.”
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Pilar Zulueta, senior VP and general manager, WBCP EMEA, added: “We’re delighted to be welcoming Tomy Europe on board as the regional master toy licensee for Harry Potter at the most exciting point in the history of the licensing programme.
“Harry Potter and the Deathly Hallows may mark the conclusion of the story, but from a merchandise point of view it is the start of a new chapter as it’s the first time that the entire propery artwork collection will be available to our Harry Potter partners.
“Tomy Europe has a global reputation for creativity and innovation and we are confident that they have the expertise and vision to provide Harry Potter fans with a range of products representative of this global franchise.”
~The Nightingale~
