After being delayed for months (and two seasons), the latest Potter film, The Half-Blood Prince is expected to conquer the box-office as the hotly anticipated film will hit theaters next week.
According to Justin Johnson of the British Film Institute, the film has generated an “unprecedented” amount of interest, with more than £ 215,000 worth of advance tickets for the first month of screenings at the IMAX in London alone.
He predicted that the final few films in the series were likely to be the most successful of all, due to the “snowball effect” of the franchise and its ability to suck in more and more followers the longer it continues.
“You can’t help but think that this film could be an absolute smash,” he said. “There’s a whole generation of people now who’ve been brought up reading the books and watching the films, and as it goes on more people are tempted to start at the beginning and follow the series all the way through. It’s just impossible to ignore Harry Potter really.”
Rupert Gavin, the CEO of Odeon cinemas, said the excitement and anticipation surrounding the film was “very high” and that he expected it to build on the success of the previous instalments.
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